Pubs & Bars have seen a return to year on year growth during EURO 2024

“England & Scotland games have been the key trading days… highlighting the importance of the home nations progressing”

Hospitality sales grew 1.9% year-on-year in the 12 weeks ending 11 June 2024, the period leading up to the start of EURO 2024, according to analysis from HDI, the leading provider of card spending insight and pricing data to the UK hospitality sector.

Coffee & Sandwich, Delivery and Fastfood & Takeaway were the best performing sectors over this period, with Pubs & Bars sales seeing a slight decline year on year.

Early data for EURO 2024, covering the opening five days of the tournament shows that Pubs & Bars have seen a return to year on year growth, with the England & Scotland games being the key trading days.

Mark Bentley, business development director at HDI, said: “It’s encouraging to see Pubs & Bars performing strongly during EURO 2024. England & Scotland games have been the key trading days so far where like for like sales have significantly outperformed the previous 12 weeks. Performance on “other” matchdays has been far weaker so far, highlighting the importance of the home nations progressing in the tournament. Let’s hope England can step up on Sunday evening and inspire the nation to more pub visits in the coming weeks.”