Better Data

“There’s customer data…and then there’s HDI customer data! HDI’s incredible card data and analytics gives us a clear view of our customers – and the wider market – based on actual behaviour, not just what customers say they do. The brilliant team, who are incredibly knowledgeable and prepared to go above and beyond, have helped us create robust customer segments – enabling us to become a more customer centric business, as well as provided insights ahead of business strategy sessions to help inform business decisions for the future. Can highly recommend HDI!

We take market tracking, pricing information, pricing data scrapes, customer review scores from Facebook and Google, insight for our L&T pubs. It’s kind of never-ending the types of questions we pose and the credible answers that we get back…. I don’t believe there’s anyone else out there doing things at the scale and level of accuracy that HDI are doing. They’re essentially bringing an off trade level of data, accuracy and insight to the on trade.

HDI get sight of 10-12% of UK card transactions. It enables me to cut through what insight people before me would have relied on which is claimed behaviour… and get the actual tangibles behind consumer behaviour in this country. To get data on millions and millions of people is unlike anything that our industry has been able to do before.