Pubs & Bars benefitted from England’s march to the final of EURO 2024

Hospitality sales grew 1.6% year-on-year in the 12 weeks ending 16 July 2024, the period covering the full duration of EURO 2024, according to analysis from HDI, the leading provider of card spending insight and pricing data to the UK hospitality sector.

Delivery, Coffee & Sandwich and Fastfood & Takeaway continued to be the best performing sectors over the 12 weeks, but data for the 4 week ending period showed Pubs & Bars returning to growth with the sector enjoying 3.1% year-on-year sales growth over this period and outperforming the overall hospitality sector which achieved growth of 1.6% over the same period.

Mark Bentley, business development director at HDI, said: “It was brilliant to see England going all the way to the final, providing a much needed sales boost for Pubs & Bars. The atmosphere and whole experience in pubs is unbeatable, and our detailed analysis of the tournament shows that football fans were in agreement with England matchdays being the key trading days driving the turnaround in sales performance for the pub sector.

“Whilst we didn’t end 58 years of hurt, we came very close, and we’re hopefully just at the start of what will be a brilliant summer of sport for the hospitality sector.”