Market & Operator Performance Tracking
What is it?
Weekly and/or monthly tracking of chain performance versus individual named competitors.
Our Market Tracking reports provide the ability to benchmark the performance of individual businesses versus specific competitors of interest. Key measures include KPIs such as % share of market spend, % penetration, visit frequency and Average Transaction Value (ATV), all of which can be accurately tracked over time. Reporting can be tailored to the specific requirements of your business, going right down to postcode or individual site level if desired.
How can it help?
- Track your performance versus specific named competitors
- Provides a well-rounded view of your performance, showing how you’re performing versus the market
- Cuts through the noise and helps you accurately understand how your business is performing versus your key competitors
We chose to go with HDI because their data correlated really well with ours… we were confident it gave us a robust view of what’s going on for us, and therefore what should be going on for our competitors as well. Being able to break data down and understand what’s happening by particular geographies is really very important to us. HDI can give us the granularity and detail that we need.
You have the field of vision you want to have when working with HDI data…other market trackers can only ever give me a general answer, HDI can always give me a very specific answer.