Local Market & Site Level Intel

What is it?

As a core component of HotspotPRM – our flagship insight application – Site Intel and Site Intel Pro provides ground-breaking local market insight to help operators invest and trade better in individual locations.

It offers unique insight based on actual customer spending behaviour for almost every UK pub, restaurant, coffee shop and fast-food outlet covering:

 

Trading Profile

  • KPI’s such as Spend by Day of Week, Visit Frequency and Average Transaction Values (ATV) all of which can be benchmarked versus relevant local competitors
  • Local Market Share Performance, enabling you to understand how an individual site is performing and the winners & losers around each site

 

Customer Profile

  • In-depth understanding of the customer profile of individual venues covering Age, Affluence, Gender, CAMEO segments and Home Location
  • Customer Share of Wallet tracking enabling you to understand who your competitors really are based on where else your customers are also spending locally, and whether you are winning or losing in terms of the proportion of spend that you’re attracting from your own customers

 

Local Market Performance

  • Overview of the local market benchmarked versus the UK average, helping you understand individual local markets in-detail including their customer profile and sales performance

 

 

How can it help?

Investment Analysis
Provides a well rounded view of the success or otherwise of your investments by enabling you to understand how site investments or new openings have impacted local market share and customer share of wallet
Under-Performing Site Analysis
Unparalleled insight into what’s driving the performance of an individual site locally, enabling you to understand what’s driving the performance of under-performing sites, including how their customer profile and local share is trending over time
Operational Reviews & Planning
Key part of the review cycle with operational teams and GMs helping to set each site up for success through providing clarity on how they’re performing locally and identifying relevant opportunities
Pret A Manger

While there was site information previously, it was quite limited about what could be seen for individual sites, particularly when you wanted to look at changes over time. For us now, to be able to actively look at particular sites and see how its performing, how its competitors are performing, what’s changing over time and particularly be able to be able to reflect on things like ‘we’ve just opened a store here, what’s been the impact?’ is huge for us. It’s providing a real wealth of insight.

Matt Lovell
Global Director of Data, Insights & Media, Pret A Manger

As a multi-site business it’s really important for us to truly understand what’s happening at restaurant level. It helps us to be a lot more intelligent in terms of how we’re conducting ourselves and understanding how we’re performing versus those around us.

Kay Bartlett
Chief Marketing Officer, wagamama

Site Intel Pro helps us to answer questions that we couldn’t answer before…It’s the most detailed site-level understanding that we can get, the one source of the truth about our pubs.

James Gilbert
Head of Insight, Projects & Strategy at Punch Pubs & Co