Hospitality Site Universe
What is it?
Our Site Universe product offers unrivalled insight into over 160,000 UK hospitality venues, based on actual customer behaviour.
It’s a key resource which helps suppliers such as drinks manufacturers to identify the best distribution opportunities for their brands and better target their field-sales teams, whilst enabling operators to better understand the dynamics in specific local areas of interest.
How can it help Operators?
- Assess potential locations for new site openings
- Understand the customer profile and trading profile of individual businesses within specific locations of interest
- More effectively understand the dynamics across the UK hospitality market down to individual local markets
How can it help Suppliers?
- Identify the best distribution opportunities for your brand(s), based on the actual customer profile and trading performance of individual venues
- Deliver more compelling brand sell-ins & tender presentations
- More effectively target your field sales teams to focus on the best opportunities
What makes the On Trade such a brilliant sector to work in is the diversity of the pubs, bars, and restaurants for us all to enjoy. This does however create a real challenge when it comes to accurately creating meaningful segments which enable drinks suppliers like us to better target their portfolio of brands and activations. HDI Site Universe takes opinion and subjectivity out of the equation, giving us the accurate segmentation we need based on the profile of outlets actual guests and their and their spending behaviour.
The robustness of HDI’s data is impressive and unparalleled in the market. The myriad of ways in which HDI’s Site Universe data enables us to benchmark the market at an outlet level helps us make better decisions around brand targeting and provide valuable insights to our customers.