Chain & Customer Insight
What is it?
Ground-breaking chain and customer level insight to help you understand how your business compares versus individual named competitors, and how the repertoires of your customers are changing over time.
Our Chain Intel and Share of Wallet reporting enables operators to understand if the changes they’ve made have increased the loyalty of different types of customers to their brand and enables manufacturers to better target their brands based on really understanding their customers.
How can it help?
- Gain unprecedented insight into individual chains
- Identify and act upon specific strengths and weaknesses
- Shape your strategy based upon a detailed customer understanding
We’re very much a consumer insights business and it’s absolutely crucial to make sure we’re getting under the skin of how our consumers are behaving, how are they spending, how are we able to engage with them… HDI offers a huge wealth of knowledge and data for us to be able to utilise, and to be intelligent in terms of how we’re engaging our consumers.