Introducing Site Universe Live: Real-Time Access to Hospitality Venue Insights
Hospitality Data Insights (HDI) is proud to announce the launch of Site Universe Live – a powerful new addition to our online platform that gives users instant access to live insights on more than 140,000 hospitality venues across the UK.
Built using HDI’s unparalleled card spend data – tracking the actual site-by-site spending of 10.2 million people – Site Universe Live enables suppliers and operators to filter, analyse, and download detailed trading and customer profile data. It’s updated every week, providing the most current view of the UK hospitality market, down to individual venue level.
What does Site Universe Live offer?
This tool has been developed with commercial teams, field sales teams and insight users in mind – helping them make smarter, faster, more targeted decisions. Whether you’re looking to:
- Create highly tailored prospect lists based on specific customer profiles or outlet quality scores
- Identify the best sites for brand activations and new listings
- Support field sales teams with prioritised venue lists and live trading intelligence
- Benchmark individual venue performance versus local competitors
- Build acquisition shortlists or investment strategies for operators
…it can all be done in a few clicks. Users can easily filter venues by location, channel, outlet quality, guest affluence, travel distances, and more – then download the full data set to bring the insights into action.
A customer-led view of the UK market
At the heart of Site Universe Live is HDI’s belief that understanding the customer is key. The data is built from the ground up, using actual spending behaviour rather than estimates or subjective classifications. This enables us to provide a truly customer-led approach to venue classification – helping you make sense of market complexity and focus your efforts where they’ll have the most impact.
“Making sense of the UK hospitality market can be challenging, but Site Universe Live brings clarity,” said Mark Bentley, business development director at HDI. “By tracking actual customer spending at individual venues, we’re able to deliver truly actionable insights – whether that’s accurately scoring outlet quality, understanding where target customer profiles are spending, or identifying the sites trading strongest at different times of day or week. Having all this insight at your fingertips, refreshed weekly, means better targeting, smarter decisions, and greater impact.”
If you’d like to find out more about Site Universe Live – or see it in action – get in touch at hello@hdinsights.com or contact a member of the team.
Site Universe Live – example screenshot showing filtering down to Pubs, Bars & Restaurants in Solihull with high affluence customer profiles relative to their sectors.
