HDI Extends Site Universe to Cover UK Convenience and Grocery Sector

Hospitality Data Insights (HDI) is celebrating the one-year anniversary of its ground-breaking Hospitality Site Universe product by expanding its data offering into the UK convenience and grocery sector.

The Convenience & Grocery Site Universe product provides site-by-site insights for more than 40,000 UK stores, including all major grocers, symbol groups, independents and petrol filling stations.

This data complements the hospitality database, offering suppliers a consistent view across the total trade. The convenience and grocery extension marks a significant milestone for HDI, enabling clients to benefit from its unique data capabilities beyond hospitality.

With more than 100 data points per venue, all derived from the actual spending behaviour of 10.2 million unique customers, the data supports suppliers in identifying the best distribution opportunities for their brands. This laser-sharp approach to prospecting helps sales teams focus on the highest turnover, most suitable stores based on customer profiles and shopping missions.

Mark Bentley, business development director at HDI, said: “Our Site Universe data gives suppliers the ability to identify look-a-like accounts based on their existing best-performing sites, enabling them to focus their efforts where it matters most. Whether suppliers are targeting hospitality venues or convenience stores, having one consistent data source across the total trade is key to maximising return on investment.”

To find out more, email hello@hdinsights.com.