HDI Launches Site Intel Pro
Hospitality Data Insights has launched Site Intel Pro, a ground-breaking insight tool providing local market insight covering almost every individual pub, restaurant, coffee-shop and fast-food outlet in the UK. The launch comes as the business reached the milestone of tracking 4 billion hospitality card transactions, dating back to 2017, providing an unparalleled amount of data from which to understand what’s happening within the UK hospitality sector.
Mark Bentley, Business Development Director at HDI comments, “We’re on a mission to help operators and brands make better data-led decisions. Launching Site Intel Pro is a significant milestone, providing unparalleled levels of granularity and accuracy, enabling you to understand what’s happening in a local market area, right down to an individual site level. You can see what’s happening within the four walls of a business including who its customers are and how it trades versus its local competition, helping you identify and act upon local strengths and weaknesses as well as being able to effectively measure the impact of site investments and new openings.”
James Gilbert, Head of Insight, Projects & Strategy at Punch Pubs & Co, one of the development partners for Site Intel Pro commented “Site Intel Pro will help us to answer questions that we couldn’t answer before. The ability to look at individual sites, across bespoke time periods, and understand what’s changing across a tonne of different metrics is going to be so powerful in enabling us to set our individual pubs up for success. It’s the most detailed site-level understanding that we can get of our pubs, the one source of the truth about our pubs.”